MUMBAI: Following a multi-agency pitch, Mudra West, a unit of Mudra India, has been awarded the creative duties for Philips Colour Televisions (CTV) and consumer durable giant, Electrolux.

The account will be handled out of the Mumbai Office.
 
On handing the creative duties to Mudra West, Philips COO Neeraj Sethi said, “The Mudra Group has been custodians of the Philips brand in India , and we liked their understanding and appreciation of challenge for brand Philips. We look forward to working closely with the Mudra team to orchestrate a distinctive position for the brand on the back of many innovative television models that have been lined up for launch.”
 
Electrolux is a global leader in home appliances and appliances for professional use, selling more than 40 million products to customers every year. Recently, Electrolux and Philips were clubbed together as a business unit as these premium brands complement, rather than compete with each other given their product mix.
 
Speaking on the account win, Mudra West president Arijit Ray said, “Both, Philips and Electrolux, have a very strong brand philosophy; both have the consumer at the heart of all their initiatives. We look forward to strengthen and consolidate the imagery of the brands and give them an enduring meaning in the Indian context. We look forward to creating some great work on the brands in tandem with the brand teams.”