MUMBAI:Mudra West has won the creative duties of Worldwide Media‘s (WWM) BBC Top Gear magazine.

This will be Mudra‘s fourth win of a brand from the stable Worldwide Media (WWM), a joint venture between The Times of India Group and BBC Magazines UK. In 2009, Mudra West had bagged the accounts of Lonely Planet, Filmfare and Femina.

For the motoring media brand‘s account, there was no incumbent agency and neither any pitch involved. 
 
Lonely Planet magazine and BBC Top Gear publisher Debolin Sen says, “We are pleased to have Mudra West on board as our very able creative partners. They are a young, bright, dynamic and a committed team. I look forward to their continuous contribution to the brand in 2011, in what will be the year of BBC Top Gear in India.”
 
Mudra West president Arijit Ray adds, “We work very closely with the worldwide media team on Lonely Planet, Filmfare and Femina. It is our pleasure to have got the opportunity to contribute towards charting the journey of an iconic motoring media brand like BBC Top Gear in India. We look forward to working closely with the brand team to create a distinctive imagery for the magazine, amongst car lovers and auto enthusiasts.”
 
Owned by BBC Worldwide, Top Gear started as a television show in the UK in 1977. In 1993, the brand was extended to the new BBC Top Gear Magazine launched in the UK and currently is published in various international markets.