Mudra West prez Arijit Ray sees a buoyant 2011

MUMBAI: The year 2011 will see a strong rebound in the advertising economy as retail, insurance, telecom, auto, aviation and food sector advertisers are going to spend heavily on promotions, says Mudra West president Arijit Ray.

The fashion and boutique industry will also be getting very aggressive in the coming years.

"The economy is booming. Advertising in all these sectors will be consumption-driven," says Ray.
Fuelled by a fattening in ad spends from these verticals, the advertising sector is expected to grow by 9-12 per cent in 2011. "Around Rs 24 billion is spent on advertising in the country. Our estimate is that ad growth will be up by 9-12 per cent in the coming year," says Ray.

For Mudra West, a part of Mudra India which is a special business unit of the Mudra Group, 2011 will be "very important" in terms of "revenue collection." In the current year, it won seven businesses and one project.
"We have many new projects in the pipeline," says Ray, while declining to reveal the revenue targets.

Mudra West‘s prize catch in the current year has been Huawei Telecommunications, a China-based telecom solutions provider. The account size is estimated at Rs 2 billion. The other wins are Emirates, Philips, Electrolux, Kalpataru, L&T Mutual funds and Emami Edible Oil and Chyawanprash. It also did a project for VIP Alfa.

"We won all the projects on the basis of our continuous value delivery. The feedback by our existing clients has been great, which encourages companies to award their mandates to us," says Ray.
Mudra West currently handles 16 clients including Future Group, Godrej, HPCL, Lic, Union Bank of India, Bank of Baroda, Air India, HCC, Lavasa, Lonely Planet, The Economic Times, Incredible India, Femina and World Gold Council.

"They are all medium and large scale businesses. We have experienced a lot of organic growth in the last three years," avers Ray.

Ray takes pride in announcing that Mudra West has not lost any business in the current year. "Our existing clients are continuing to invest with us," he says.

Latest Reads
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories