Mudra West prez Arijit Ray sees a buoyant 2011

MUMBAI: The year 2011 will see a strong rebound in the advertising economy as retail, insurance, telecom, auto, aviation and food sector advertisers are going to spend heavily on promotions, says Mudra West president Arijit Ray.

The fashion and boutique industry will also be getting very aggressive in the coming years.

"The economy is booming. Advertising in all these sectors will be consumption-driven," says Ray.
Fuelled by a fattening in ad spends from these verticals, the advertising sector is expected to grow by 9-12 per cent in 2011. "Around Rs 24 billion is spent on advertising in the country. Our estimate is that ad growth will be up by 9-12 per cent in the coming year," says Ray.

For Mudra West, a part of Mudra India which is a special business unit of the Mudra Group, 2011 will be "very important" in terms of "revenue collection." In the current year, it won seven businesses and one project.
"We have many new projects in the pipeline," says Ray, while declining to reveal the revenue targets.

Mudra West‘s prize catch in the current year has been Huawei Telecommunications, a China-based telecom solutions provider. The account size is estimated at Rs 2 billion. The other wins are Emirates, Philips, Electrolux, Kalpataru, L&T Mutual funds and Emami Edible Oil and Chyawanprash. It also did a project for VIP Alfa.

"We won all the projects on the basis of our continuous value delivery. The feedback by our existing clients has been great, which encourages companies to award their mandates to us," says Ray.
Mudra West currently handles 16 clients including Future Group, Godrej, HPCL, Lic, Union Bank of India, Bank of Baroda, Air India, HCC, Lavasa, Lonely Planet, The Economic Times, Incredible India, Femina and World Gold Council.

"They are all medium and large scale businesses. We have experienced a lot of organic growth in the last three years," avers Ray.

Ray takes pride in announcing that Mudra West has not lost any business in the current year. "Our existing clients are continuing to invest with us," he says.


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