MUMBAI: Mudra West has roped in Priyanka Rishi as senior VP to overlook its FMCG and infrastructure verticals.

Apart from this, Rishi will also help with new business developments of the office. She will report to Mudra West president Arijit Ray.

The agency’s FMCG clientele list includes Godrej, HCC, Incredible India and Emami.

Rishi joins Mudra West from Asset Care Advisory, where she was managing partner and was on the board as director.

Rishi said, “Mudra is a large communication group with positive work culture and a sharp vision. It’s re-defining the way agencies have traditionally seen themselves, be it with such high level of capabilities they have built across communication platforms and media, to the kind of talent programs and policies they have evolved. Arijit is extremely passionate about building a positive and open work culture as well as establishing deep-rooted client partnerships. I am extremely delighted to be a part of Mudra’s growth story.”

Rishi started her career in 1996 with Ogilvy, Delhi where she worked on clients such as Electrolux Kelvinator, Kentucky Fried Chicken and Satyam Cineplex.

In a career spanning nearly 15 years, Rishi has also worked with agencies such as Publicis Ambience, and JWT. She has worked on various market categories and a wide array of clients such as Pond’s Skin Care, Kotak Mahindra Bank, Maharashtra Tourism Development Corporation and Coca-Cola India.

Ray said, “Priyanka coming on board is another step towards bringing quality talent to strengthen the senior leadership team at Mudra West. Her well rounded experience across a wide spectrum of brands and categories in the best agencies will really augment the leadership of our FMCG and infrastructure vertical. I wish her a great career with Mudra.”