MUMBAI: Mudra South has appointed Vipul Devji Thakkar as executive creative director, Mudra South. He will spearhead the creative work that comes out of Mudra South, including all three offices in the South region at Kochi, Chennai and Bangalore.

Says Mudra South EVP and head Ranji Cherian, "We are delighted that Vipul is joining us. He brings with him strong creative leadership. His work speaks volumes about his gift. And he is a wonderful human being, full of life. Am sure he will add great value for our clients."

Thakkar joins Mudra from Ogilvy & Mather, Bangalore where he worked for over two years as senior creative director.

Avers Thakkar, "The thing that impresses me most about Mudra is the consistency with which it has been creating innovative and effective advertising in the recent years. Obviously, this has been possible because Mudra, unlike any other agency, creates truly integrated communication solutions for its brands."

With over a decade and a half of experience in the advertising field, he has worked on brands such as, ITC Foods (Bingo), Titan Watches, Allen Solly, SABMiller and Vodafone amongst others.