MAM

Mudra reinvents in new ad world

MUMBAI: The times they are a-changing. Mudra, 30 years of age, is reinventing as clients look at brand solutions that help them evaluate their return on investments (RoI). To keep pace with this agency-relationship ideology, the Mudra Group will be wearing a new look and perspective as it strives to create "Inventive Brand Solutions".


Says Mudra Group MD and CEO Madhukar Kamath, "With the market becoming more dynamic and competitive, you need to continuously re-invent and innovate, which is why our core is ‘Inventive Brand Solutions.‘ Clients are spending more on brands and on creating effective value are seeking RoI. Thus, spend on mass media and non mass media is increasing." 
 
Mudra Group‘s strategy and design unit, Water, has created the fresh vision for the company. Based on the pillars of empathy, experimentation, expression and dynamic integration, Water crystallised the Mudra Group‘s new brand platform as Inventive Brand Solutions. 







New Logo

With its new positioning, the group will now have a new logo. In keeping with the spirit of inventiveness, the historical symbol of Mudra, ‘the hands‘, are freed from the rigid roundel. Replacing the solid red circle is the fresh graphic device of the ‘brush stroke‘. Denoting experimentation, energy and dynamism, the brush stroke signifies the commonest human behaviour when trying something new - be it a crayon, a pen or the artists‘ brush.
 
The brush stroke is also an integral part of the branding of the four agency networks. Each agency is now qualified by a unique symbol - the quote mark, a symbol of conversation for Mudra India (the Branding and Communications agency); the degree symbol denoting influence for DDB Mudra (the Influence and Behaviour Change agency); the forward mark symbolising maximal impact for Mudra MAX (the Integrated Engagement and Experiential Agency); and the ‘on‘ button symbolizing a spark of ideas for Ignite Mudra (the Partnership for Entrepreneurs agency).


The company also unveiled its new website, www.mudra.com, created by Tribal DDB India, the Mudra Group‘s digital and new media agency. The new website carries forward the spirit of inventive experiences with its design as a simple, effective and powerful conversational tool. Rather than a passive information source, the new Mudra Group website incorporates a dynamic search tool that encourages and enables users to access the exact information they are looking for.
 
Kamath added, "Turning 30 was a wonderful milestone. Today with the unveiling of the new identity, we make a public promise of offering Inventive Brand Solutions to our partners. Water has done a tremendous job of organising our 4 agency networks and many SBUs through a common purpose and design language that evokes passion and drive. I would like to thank each of the clients in the Mudra Group for having partnered us in our journey thus far. My colleagues and I look forward to a new era of growth and closer ties with each of them in the decade to follow."
 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/amin.jpg?itok=7UTxKJlQ
Lux Golden Rose Awards’ 3rd edition supports #HeForShe campaign

The third edition of the Lux Golden Rose Awards (LGRA) was recently concluded in Mumbai, congregating Bollywood stars to extend their support for UN’s #HeForShe campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/prity.jpg?itok=E5Mjvjz1
Priority Pass introduces 800+ offers for its Members

Priority Pass, the original and market-leading airport experiences program, has introduced offers, which give Members access to discounts at airports across the world through its app and website.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/valay.jpg?itok=3yGhkklk
Kalpataru Mandates NeoNiche to Design and Deliver Their Event Marketing Initiatives

NeoNiche Integrated Solutions Pvt. Ltd, a 360-degree experiential marketing agency, recently won the events mandate for Kalpataru Limited. The account was won following a multi-agency pitch.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/Irdeto.jpg?itok=eeQdSVXq
Irdeto and African Wildlife Foundation Join Forces to Hunt Down Wildlife Crime Online

AMSTERDAM: The African Wildlife Foundation (AWF) and Irdeto have partnered to combat poaching and wildlife crimes online. The illegal selling of animal parts is the fourth biggest illicit industry worldwide behind drugs, counterfeit goods and human trafficking. These wildlife crimes not only...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/pra.jpg?itok=7TMSTsZx
Dentsu Webchutney launches new campaign for Platinum Days of Love

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has launched Platinum Days of Love’s new season’s collection with the campaign #LoveSoRare, a series of 30 digital films inspired by the design story of the collection.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/renault.jpg?itok=MbzWydTd
Renault India’s social experiment to reveal ‘Who are India’s worst drivers’

With the thought to find ‘Who are India’s Worst Drivers?’ Renault India along with its creative agency Law and Kenneth Saatchi and Saatchi recently conducted a social experiment in the streets of Mumbai and New Delhi by monitoring the traffic violations that took place every hour across some key...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/ipsos.jpg?itok=7n7JlNHU
Ipsos India launches TrueFace

Ipsos India has launched TrueFace, an indigenously developed recruitment screening app, for Qualitative research.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/adex.jpg?itok=IXs0lSCE
TAM AdEx reveals print, radio reducing spend on TV

A recent report created by AdEx, a part of TAM Media Research, has revealed how television medium uses others mediums i.e. print and radio for its own advertising and vice versa.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/ds.jpg?itok=wzKXoVWV
DS Group rolls out 3 new TVCs for Pulse candy

Taking forward its ‘Pran jaaye par Pulse na jaaye’ narrative, Pass Pass Pulse, the candy from DS Group, has rolled out another set of three commercials.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories