Mudra reinvents in new ad world

MUMBAI: The times they are a-changing. Mudra, 30 years of age, is reinventing as clients look at brand solutions that help them evaluate their return on investments (RoI). To keep pace with this agency-relationship ideology, the Mudra Group will be wearing a new look and perspective as it strives to create "Inventive Brand Solutions".

Says Mudra Group MD and CEO Madhukar Kamath, "With the market becoming more dynamic and competitive, you need to continuously re-invent and innovate, which is why our core is ‘Inventive Brand Solutions.‘ Clients are spending more on brands and on creating effective value are seeking RoI. Thus, spend on mass media and non mass media is increasing." 
Mudra Group‘s strategy and design unit, Water, has created the fresh vision for the company. Based on the pillars of empathy, experimentation, expression and dynamic integration, Water crystallised the Mudra Group‘s new brand platform as Inventive Brand Solutions. 

New Logo

With its new positioning, the group will now have a new logo. In keeping with the spirit of inventiveness, the historical symbol of Mudra, ‘the hands‘, are freed from the rigid roundel. Replacing the solid red circle is the fresh graphic device of the ‘brush stroke‘. Denoting experimentation, energy and dynamism, the brush stroke signifies the commonest human behaviour when trying something new - be it a crayon, a pen or the artists‘ brush.
The brush stroke is also an integral part of the branding of the four agency networks. Each agency is now qualified by a unique symbol - the quote mark, a symbol of conversation for Mudra India (the Branding and Communications agency); the degree symbol denoting influence for DDB Mudra (the Influence and Behaviour Change agency); the forward mark symbolising maximal impact for Mudra MAX (the Integrated Engagement and Experiential Agency); and the ‘on‘ button symbolizing a spark of ideas for Ignite Mudra (the Partnership for Entrepreneurs agency).

The company also unveiled its new website,, created by Tribal DDB India, the Mudra Group‘s digital and new media agency. The new website carries forward the spirit of inventive experiences with its design as a simple, effective and powerful conversational tool. Rather than a passive information source, the new Mudra Group website incorporates a dynamic search tool that encourages and enables users to access the exact information they are looking for.
Kamath added, "Turning 30 was a wonderful milestone. Today with the unveiling of the new identity, we make a public promise of offering Inventive Brand Solutions to our partners. Water has done a tremendous job of organising our 4 agency networks and many SBUs through a common purpose and design language that evokes passion and drive. I would like to thank each of the clients in the Mudra Group for having partnered us in our journey thus far. My colleagues and I look forward to a new era of growth and closer ties with each of them in the decade to follow."

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories