MUMBAI: Mudra India has roped in Gopal Krishnan as VP for North and East. This is Krishnan‘s second stint with Mudra who will report to EVP and Head - North & East Ajay Naqvi.
 
Prior to this, Krishnan was business head at Rediffusion Y&R.

As part of his new mandate, Krishnan will strengthen key client relationships and lead organic and inorganic growth. 
 
Said Naqvi, "We have just about finished setting up a formidable creative team, and our account management function is getting bolstered as we go. Gopal will play a very important role in rallying our creative and planning resources."

Added Krishnan, "My main goal here is to make Mudra North & East a powerhouse of creativity, servicing and planning. I have seen some very good work coming out of the agency and now it is time to push the envelope and explore new horizons." 
 
Krishnan brings with him nearly 2 decades of experience working with agencies such as Rediffusion Y & R and TBWA, apart from the Mudra Group. Krishnan has played an instrumental role in establishing the Airtel brand in the country.