MUMBAI: Mudra North and East, a unit of Mudra India, has apointed Nirmal Pulickal as executive creative director.

He will be working out of the Delhi office and will be handling the HBO, Wrigley and Philips accounts. He will work with Mudra North and East executive VP and head Ajay Naqvi.
 
 
He joins from Wieden+Kennedy, Delhi where he coordinated work on Nokia. Pulickal brings with him over a decade of experience, working on major brands such as Nike, Royal Enfield, General Motors, Singapore Tourism, Yellow Pages, Citibank, Asahi Glass and Hutch.

He has worked with agencies such as Young & Rubicam (Singapore), David (New Delhi), O&M, McCann Erickson and Contract Advertising. His longest stint was with David, where he was also instrumental in setting up the agency.
 
 He says, “Mudra is one of the giants of our industry. One of the few agencies that has reached critical mass quickly and maintained their stature as a top five agency for the last three decades.

"They have a well-respected creative head in Bobby and a sterling management team at the top. I look forward to building a strong partnership with Ajay Naqvi and the team in Delhi and Calcutta offices.”
 
 
Naqvi said, “Nirmal‘s appointment will ensure ground breaking creative solutions for our present and prospective clients. I met Nirmal and it seemed like we had known each other from before. His work ethics, his creative brilliance and his experience across categories will drive greater enthusiasm among the planning, creative and account management team to step up. I wish him exciting times at Mudra and all my luck.”

Mudra Group chief creative officer Bobby Pawar said, “I am really excited about Nirmal coming on board to lead our young, talented and hungry team. He shares our passion for Broad Ideas, and I am sure we will see some inventive solutions coming out from here.”