MUMBAI: Mudra Max has won the media buying and planning account for Larsen & Toubro Group.

Besides other media verticals, the agency will also oversee digital media.

The size of the account is estimated to be Rs 1 billion.
 
Mudra Max CEO Pratap Bose confirmed the news to Indiantelevision.com.

The mandate was won awarded following a multi-agency pitch involving Mindshare, Lintas Media Group and Lodestar UM.