MUMBAI: Mudra Max has bagged four out of the nine awards won in all by the Indian agencies at the 25th Annual MAA Worldwide Globes 2010 held in Washington DC, USA.
The other winning Indian agencies are JWT, Solutions Digitas, Jagran Solutions and Accentiv‘.
Mudra Max CEO Pratap Bose said, "I am absolutely delighted that we have won big for India. These wins vindicate that at a worldwide level Mudra Max competes with the very best as an experiential and engagement agency."
Mudra Max bagged a Globe in the Best Activity Generating Brand Volume category for its work for 7UP: The Lemon Army.
Mudra Max also won a silver for the ‘Mumbai Smiles‘ campaign - the world‘s largest oral care marathon - in the Best Trade Marketing, Retail Specific or Channel Specific campaign category. This campaign is also recognized for setting a world record - verified by the Guinness Book of Records.
In addition to this, Mudra Max won two Orders of Merit; one for the Best Sponsorship or Tie-in campaign category for ‘The Film God Speaks on India‘s Biggest Religion‘. This promotion saw Bollywood superstar Amitabh Bachchan giving live cricket commentary as the popular character, Auro (from the movie PAA), during the India-Sri Lanka T20 match.
The second Order of Merit was won for ‘Aircel - History in the making‘ in the Best Small Budget campaign category.
Mudra Max chief strategy officer Anurag Gupta said, "These wins take our tally to 77 awards this year. We hope that we will reach the magical number of 100 by the time we finish the year. Globes are always special because you compete with the best in the world and I am happy that we have contributed significantly in giving India some reason to cheer! "
Meanwhile, JWT Mumbai took home a bronze award in the Best Cause or Charity Marketing Campaign category for its ‘Street to School‘ campaign for client Balwadi Night School.
JWT also won an Order of Merit in the Best Brand Awareness and Trial Campaign category for ‘Kellogg‘s Special K - Be Special‘.
Solutions Digitas bagged a bronze for its ‘HP-Original Beats‘ in the Best Use of Direct Marketing and CRM in a Promotion Campaign category, whereas Jagran Solutions won an Order of Merit for ‘Internet Explorer 8 - Explore Your Way‘.
Accentiv‘ India also won an Order of Merit in the Best Activity Generating Short or Long Term Brand Loyalty category for ‘Indian Oil Xtra Power Programme‘.
