Mudra Max ropes in Khanna as media head, west

MUMBAI: Mudra Max has appointed Samir Khanna as the media head -- west.

Prior to this appointment, Khanna was in-charge of Mumbai clients for Mudra India.

Khanna will be looking after Mumbai and Ahmedabad clients and will be based out of Mumbai. He will report to Mudra Max CEO Pratap Bose and will also work closely with the other unit heads of Mudra Max.
Mudra Max has recently integrated all the mass media teams as a single unit media in the West as Mudra Max Media.

Khanna has over 13 years of professional experience in media. He started his career with HTA and agencies such as Lodestar, TME and Madison. He has managed HUL brands, ITC, Kodak, Godrej, Parle among others.
Bose said the consolidation of the mass media services will enable us to portray scale and cohesiveness to the industry. “It will leverage our volume of media buys more effectively to add value to existing clients and help us in the acquisition of new businesses. With the new structure, we hope to make Mudra Max Media a force to reckon with in the industry. I wish Samir and the Mudra Max media team loads of success in the year ahead.”
Khanna added, “This is an exciting time at Mudra Max. The consolidation of the mass media offering gives us the required width and we look forward to providing truly integrated media solutions to our clients. I look forward to working closely with the heads of our experiential and non-traditional media offerings to take media from a pure awareness generation role to a function that builds increasing levels of engagement with the consumer at each step of a brand’s marketing efforts.”

Latest Reads
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories