MUMBAI: Mudra Max has appointed Subhashish Sarkar as senior vice president for its outdoor division.

Sarkar will be heading Mudra Max OOH, North and East and will report directly to Mudra Max -OOH president Mandeep Malhotra.

Prior to this, Sarkar was with Percept as business director North and East.

Sarkar comes with over 17 years of experience in Outdoors. His initial years spanning ten years were spent in various positions in the Selvel Vantage Group, across Kolkata, Mumbai and New Delhi.
 
Sarkar’s next stint was at Outdoor Advertising Professionals (OAP) in 2005 where he was credited with winning the Seagram’s (now Pernod Ricard India) OOH business and other major businesses during his tenure till 2010, before moving on to Percept Out Of Home.

Mudra Max-OOH president Mandeep Malhotra said, "With Subhashish, we have a seasoned outdoor professional with experience in the Delhi market. His knowledge and professionalism will surely help us deliver superior OOH planning solutions to our clients.

Sarkar has worked on various categories such as Auto, FMCG, Alcohol, Consumer Durables, Banking and Finance, Real Estate. Some of the notable brands he has worked on include Panasonic, Nestle, Bacardi and Daikin.

"Along with strengthening the OOH team in North & East, he will also be working closely with other Mudra Max units integrating some really good work for our clients.
We welcome him on board and wish him a long and successful inning", Malhotra added.

Sarkar stated, "It‘s great to be working for Mudra Max-OOH and their impressive clientele. I look forward to experiencing first-hand the factors that put Mudra Max at the forefront of the communications business in the region."