MUMBAI: Mudra Max, a part of the Mudra Group, has appointed Sonia Lal as the vice president for its outdoor division- South India.

Prior to this appointment, Lal was with the Bangalore based company Serve & Volley- Media Division as business head.

Says Mudra Max-OOH Mandeep Malhotra president, "Sonia brings on board business experience and market understanding. She also carries the confidence of media owners which is essential for this business. Her passion and well understanding of business makes her a strong OOH person at Mudra Max."

Adds Lal, "It‘s an honor as well as a challenge to be part of the Mudra team. I keenly look forward to work with the Group and I am certain that as we move along, we will greatly strengthen our capabilities in outdoor solutions."

In her career spanning over 12 years, Lal has worked for seven years with IDBI Bank and three years with a mid-sized steel fabrication company.

Some of the notable clients that Lal has worked with include Arvind Brands Retail business -Megamart and TVS Motors. She has also played a crucial role during the launch of Tata Tea‘s fruit and tea based health drink in South India.