MUMBAI:Mudra Max has appointed Anwesh Bose as its branch head for North and East.

Prior to this appointment he was with the Dentsu India Group as chief growth officer-media.

Said Mudra Connext EVP and country head Manas Mishra, “With Anwesh we have a seasoned media professional with experience in the Delhi market. His experience with the many national and international brands, the partnerships he has built with media and clients will all help us in further strengthening our operation in Delhi and Kolkata. We welcome him on board and wish him a long and successful inning.”

Bose added, “I am delighted to be a part of the Mudra family and excited with the prospects of Mudra Max. Mudra Max is now at a very exciting stage in its journey and I look forward to being part of it at such a momentous time.”

Bose has been in the media planning and buying industry for over 13 years. He started his career in 1998 and has worked with brands such as Yamaha, Honda, Suzlon, Canon, Grasim, Jaypee, Daikin, Raymond, Toyota, Panasonic, FedEx and Thomas Cook.