Mudra launches OOH JV with Clear Channel

MUMBAI: Mudra Group has partnered with Clear Channel Outdoor to launch the out-of-home specialist venture, Clear Channel Mudra LLP.

The project aims to offer clients complete OOH solutions in strategy, creative solutions, planning, buying and reporting while utilizing Clear Channel‘s global knowledge along with Mudra‘s experience in the Indian market.

Commenting on the venture, Mudra Max CEO Pratap Bose said, "I think there is a huge gap in the consulting area, in creating development work and in the actual planning, which Clear Channel‘s access to global practices will help us resolve. We see Clear Channel as a great partner and a great name to be associated with. Fundamentally, my vision for the OOH space is to garner the maximum share-of-wallet that the OOH buyer has to offer."

Under the partnership, the venture will draw upon Clear Channel‘s global presence and access to the latest innovations and technologies to enable Indian clients to plan and execute transnational campaigns with ease. Similarly, international clients looking to enter India will also benefit from Mudra‘s reach, experience and expertise in the remotest parts of the country.

Said Clear Channel Mumbai and Clear Channel Mudra LLP MD & CEO Adille J Sumariwalla, "To provide full service to a client, which would include creative solutions, implementation, client servicing, monitoring and reporting for clients who are looking for a presence in rural areas, we needed to tie up with an agency strong in these areas."

Clear Channel Outdoor operates in 50 countries, with experience of 3500 municipal contracts across the globe, partnerships with 270 airports and over one million display faces worldwide.

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