Mudra Group wins Kalpataru real estate account

MUMBAI: Following a multi-agency pitch, Mudra Group has been awarded the creative and media duties for Kalpataru real estate. Mudra MAX (Integrated Communications Planning & Implementation) has been chosen to handle the media mandate while Mudra West will manage the creative duties for the brand.
Said Mudra West president Arijit Ray, "The Kalpataru group is known for the pioneering role it has played in developing the real estate market in the west. We look forward to working closely with the brand team to strengthen and consolidate the overall brand and the imagery. The two teams at Mudra West and Mudra MAX will work closely to chart out the overall direction for the brand."
Added Mudra MAX Media president LS Krishnan, "We are looking forward to building the Kalpataru brand from a media perspective along with Mudra West. We will rise to the challenges offered by the real estate category in terms of path-breaking and innovative methods of reaching the consumer."
Established in 1969 by the first generation entrepreneur, Mofatraj Munot, the Kalpataru Group is a 5000 member professionally managed conglomerate. The group has diverse interests in real estate development, power transmission, civil contracting & infrastructure development, integrated facility management services, logistics and warehousing services.

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