Mudra Group eyes 20% growth as economy eases

MUMBAI: Amid a strong rebound in the economy, the Mudra Group, an integrated marketing communications outfit, is eyeing a 20 per cent growth in its capital billings this year.

Mudra had posted a 10-12 per cent growth as its billings touched Rs 20 billion in FY‘10 in a tough market, said a senior executive of the company.

The 30-year-old agency recently changed its logo, perspective and website as part of its rebranding exercise. 
Says Mudra Group MD and CEO Madhukar Kamath, “It was definitely a much more touch market last year and the growth pace was slower. The market is much more robust today and we can see spends across both mass media and non mass media platforms growing.”

Kamath expects the growth in billings to come from existing as well as new and prospective clients. “While FMCG has been spending well, automobile, financial and educational companies have also begun to increase their spends on brand building. We anticipate our growth to come in from various categories,” he said.
Mudra will expand its focus to emerging market verticals like wellness, youth, retail and rural.
Mudra aims to dominate the brand solutions value chain based on key pillars of cultural branding, communication and engagement & experience. Integrating new media with traditional, it intends to go to new markets. "This could be to either to forge relationships with global network clients or small town entrepreneurs in India," said Kamath.

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