Mudra Connext sees recession fading, eyes 25% growth

MUMBAI: The first half of 2010 for Mudra Connext, the mediaarm of the Mudra Group, has fetched fairly good results as ,it managed to bag quite a few big wins like Gulf Lubricants, Apollo Hospitals,, V Guard (Kochi) and IndiaFirst Life Insurance. And now as the agency looks at pushing for organic as well as inorganic growth, it expects its revenues to swing up 20-25 per cent over last year.

In 2009, walking through the recession heat, Mudra Connext had registered a meagre 5 per cent revenue growth. 
Says Manas Mishra EVP & country head Manas Mishra, "2010 is far better than 2009. April-May has seen higher levels than same period last year across most categories (FMCG, financial services, durables etc) and I expect this trend to continue. The focus on digital is growing, especially after the slowdown when all media saw conservative investments. Sports is big with so many major events in the same year."

Another mandate for Mudra Connext for the year will be to focus on building the organisation from the top and consolidating some of its perations.
"We have already consolidated our Ahmedabad and Kochi operations with Mudra Connext. Now we will be looking at consolidating more of our operations across geographies. We will also be looking at centralized buying at the all-India level and consolidate learning across our companies to operate like a national agency."

Meanwhile, talking about the overall advertising industry, Mishra expects the digital medium (display, search, social media and mobile) to show the highest growth as a media platform. "Our assessment is that the monetisation of the medium is far lower than what it deserves," he says.  
Connext  has clients across seven offices - Mumbai, Delhi, Bangalore, Kochi, Ahmedabad, Chennai and Kolkata. Some of its clients are Jyothy Labs (fabric care and other FMCG products), Apollo Munich (health insurance), Wipro Consumer Care (FMCG), Gulf Oil (lubricants), Amway (FMCG), V Guard (electrical appliances and accessories), IndiaFirst (life insurance), Apollo Group (health care), TTK (Prestige), ACC, Paragon and Federal Bank.

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