MUMBAI: Mudra Connext, a strategic business unit of Mudra Max, has been selected to handle the media mandate for Akai.

The size of the business is estimated to be around Rs 100-120 million.
 
Akai India MD Pranay Dhabhai said, “Partnering with Mudra is a vital and integral part of our overall business strategy and correctly fits with our goal to reinstate our position in India. We are sure Mudra Connext’s thorough and insightful approach will help Akai in redefining design, technology and adaptability.

"Their strategic thinking with an overall media perspective, an extremely passionate and enthusiastic team, made us choose them as our media partners. We are excited and hopeful that this association will further excel the growth for Akai as a global leader.”
 
Founded in 1929, Tokyo, Japan, Akai says that its value proposition is Japanese technology and design across verticals. It has also engaged in offering home entertainment products specialising in the audio and video arenas.

Akai recently announced the resurgence of the Akai brand in the Indian market with the launch of their electronics and mobile handset segments.
 
Mudra Connext executive VP, country head Manas Mishra says, “We are delighted to be working with a strong and reputed brand like Akai. We are looking forward to fostering a long and successful partnership with them. Akai has major new national initiatives planned and we will help them every step of the way.”