MUMBAI: Mudra Max‘s media agency Mudra Connext has bagged the media duties of She Comfort, a female care brand, and V-Guard, the electrical appliance brand.

The account size for ‘She Comfort‘ is pegged at Rs 200 million. 
 
Says Royal Hygiene Care director Rakesh Kaul, "Given our aggressive growth plans, we felt the need to partner with an agency which shared our passion and vision. We look forward to Mudra Connext bringing in innovative thinking and a strategic direction to the brand."

Meanwhile, the ad spends for ‘V-Guard‘ is in the region of Rs 300-400 million. 
 
Says V-Guard executive director Mithun Chittilappilly, "We always wanted a strong agency, which could understand our business and provide the best media solutions for our brands. I am confident Connext will be able to provide us with the right resources and also bring value to our brand with the passion and commitment they have shown." 
 
Mudra Max CEO Pratap Bose says, "These are important wins for Connext and Mudra Max, and I am happy with the way we are moving ahead. Our integrated communication capabilities are helping build brands on a larger platform and this is our biggest differentiator in the market place."