MUMBAI: After recently bagging the media duties of Travelguru, Mudra Connext, a unit of Mudra MAX (Integrated Communications Planning & Implementation), has now added the media mandate of Gulf Oil.

The account size is pegged at over Rs 200 million. It will be handled out of Mudra Connext‘s Mumbai office.

On handing the media duties to Mudra Connext, General Manager - Marketing (Lubricant division) for Gulf Oil Alok Mahajan said, "We are impressed with the capabilities shown by Connext and are sure we have the right partners in them as we begin the new year. The agency‘s past record and performance left a positive mark with us and we are confident of Connext doing some good work on our brand."
 
Gulf Oil Corporation Limited (GOCL), part of the Hinduja Group of companies, is an established company in the lubricants market. The company offers a wide range of products for the automotive business including lubricants, car care, filters and lubrication systems. 
 
Speaking on the account win, Manas Mishra, EVP & Country Head, Mudra Connext, said, "It‘s a pleasure having a prestigious brand like Gulf Oil to partner with. The company has aggressive growth plans for 2010 and we look forward to adding greater value in both the traditional and non-traditional media space. The challenges in the cluttered lubricant category will need us to think out of the box."