MAM

Mudra Connext adds Travelguru to its kitty

MUMBAI: Mudra Connext, a unit of Mudra Max (integrated communications planning & implementation), has been assigned the media mandate for the hotel and air ticket booking website, Travelguru.


The size of the account is estimated to be at an upwards of Rs 100 million and will be handled out of the Mumbai office.
 
Says Travelguru AVP-marketing Praveen Meloth, "We look forward to Mudra Connext bringing in innovative thinking and a strategic direction to the brand. We are confident that Connext, with their category experience and capabilities across all media formats, will help us optimally spread our message and reach out to our customers across the country."
 
Travelguru offers access to more than 4,000 hotels across 350 cities in India and over 72,000 hotels worldwide
 
Adds Mudra Connext EVP & Country Head Manas Mishra, "This is an exciting category. Building awareness and identity for Travelguru would be a major task. We need to create a distinct identity for the brand as all travel portals are often dedicated to flight bookings."

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