MUMBAI: Mudra Connext, a unit of Mudra Max (integrated communications planning & implementation) has bagged the media mandate for Apollo Hospitals. It will be handled out of the Delhi office.
 
On handing the media duties to Mudra Connext, Apollo Hospitals president corporate development Anil K Maini said, "Through Mudra Connext‘s extensive knowledge and experience in the media market, we look forward to a great working relation with the agency as they take on the mandate."
 
Speaking on the account win, Mudra Connext EVP & country head Manas Mishra said, "Healthcare communication in urban centers has been an emerging challenge. We hope our experience in building awareness, empathy and a positive word of mouth will help us manage the brand well."
 
Apollo Hospitals was started by its founder and present chairman Prathap C Reddy in 1983 with the establishment of the first corporate hospital in India.