MUMBAI: In the wake of a multi-agency pitch, Mudra West has bagged the creative and media duties of Mexus Education, an education innovations enterprise from the Bilakhia Group.

This is the first time that Mexus Education has roped in an agency. According to industry sources, the account size is pegged at Rs 60 million for a year.
 
“Mexus Education is driven by the passion to create an educational model that can create an outstanding learning experience for the users. We saw the same passion being shared by Mudra. Their understanding of our objectives clearly tilted the scales in their favour. We are hopeful that this association will create the ‘Iken’ brand as a global leader in the space of education innovations,” says Mexus Education director marketing Saurabh Saxena.
 
Mudra West EVP Arijit Ray adds, “What Mexus Education is seeking to accomplish is really fascinating. Innovative and interactive learning techniques can really take the quality of education to the next level. We look forward to working closely with the brand team to create a communication plan that complements the initiative.”
 
Mudra West‘s key wins in the recent past include Inorbit Malls, World Gold Council, Femina and Filmfare. The agency also executed campaigns for Big Bazaar, Economic Times and Lavasa.