MUMBAI: TBWAIndia has brought on board Mudit Trivedi as client services director in order to further strengthen the team at its Delhi office. He comes in from JWT where he oversaw the Horlicks account.

Trivedi has worked on various categories and brands such as L‘Oréal, Pond‘s, Reliance Life Insurance, Big Pictures, Big Cinemas, ICC Cricket World Cup 2011 and IPL. He has also worked on campaigns that have received recognition at Cannes Lions and a number of other well-known international awards. He has nearly 10 years of experience in advertising.

A Post Graduate in Mass Communication, Trivedi has been in advertising for nearly a decade. He has worked with agencies like Ogilvy and McCann.

Trivedi said, "I am absolutely delighted to be part of one of the most exciting and energetic networks in the world. I have always admired the philosophy of Disruption and Media Arts that is proven to deliver outstanding strategies and breathtaking creative for clients in India and all over the world."

TBWAIndia managing director Nirmalya Sen said, "Mudit is a great combination of experience and youth. His exposure to integrated communication across big brands will make him a great asset for our clients in Delhi."

TBWA Delhi executive vice president and head Subho Sengupta said, "Mudit has rich experience and knowledge of Indian and global brands alike. This will be invaluable as he comes on board. His energy and passion is infectious and I am sure this will further accelerate our drive to create outstanding work for our clients."