MUMBAI: MTV India, the youth brand, and leisure biking company Firefox Bikes, have partnered to launch co-branded adventure bikes.

The new range of product line-up will be unveiled at the upcoming 11th Auto Expo.

Viacom18 Sr VP - Consumer Products Sandeep Dahiya said, "Adventure biking is surely becoming a regular feature of more and more people‘s lives - both as a healthy commute as well as a lifestyle statement. We‘re delighted to partner with
Firefox, to launch MTV range of adventure bikes in India."

"The launch of MTV adventure bikes also marks the beginning of extending MTV licensed products in unconventional categories and 2012 is going to see more and more of that," Dahiya added.

Firefox Bikes MD Shiv Inder Singh said, "Worldwide cycling revolution is catching up as an alternative system of transport, and now more and more people are realising the benefits of cycling as a form to shed obesity and weight. We at Firefox have been providing newer versions and variations for the Indians to enjoy the ride and be a part of an environment friendly drive."

With the latest deal, MTV consumer products are now available in over 10 categories with eye-wear, bags, stationery & paper, debit cards, mobile phones, bed-linen and helmets, amongst others. Its key licensees include Citibank, Aureole-Inspecs, BILT, Portico, Micromax, Steelbird, Wildcraft, Lava Mobiles and ‘Mochi - The Shoe Shoppe‘.