MTS to initiate national campaign including TVC?s after Mumbai rollout

BANGALORE: Sistema Shyam Telesrvices Limited?s (SSTL) mobile telephony services brand MTS will initiate a mass media communications campaign, including TVC?s across all major national GEC, music and news channels after the roll out of its mobility services in Mumbai by the end of this year. This was revealed to by SSTL General Manager ? Marketing (Brand and communication) Prasun Kumar at Bangalore on the sidelines of a press conference to announce the launch of MTS CDMA services in Karnataka today. The brand also unveiled a new logo in Bangalore today.

?In a market that is cluttered, we know that we have to spend money to be heard. Once we complete a rollout in a big circle like Mumbai, we will definitely go in for TVC?s on national GEC?s, supplemented by ads on music, news and other channels. This is about the time that our TVC campaign in Karnataka will also start ? this too will be across major local GEC channels and some popular local music channels,? added Kumar
?When we rolled out services in Tamil Nadu, we had a multimedia campaign across the state on local, print, outdoor, radio and regional television in that state. We are on regional television channels and local radio stations in the other southern state circle that we are also present in ? Kerala. We are planning a similar campaign for Karnataka shortly. We are also planning an on-line campaign,? further added Kumar.

Reportedly, for Tamil Nadu and Kerala the mobile telephony player had signed bundled deals with major media players such as the Sun Network and Asianet for their radio and television networks. The brand is in talks with radio stations across Karnataka.
Since October 2008, when it commenced operations, MTS has rolled out its mobility services in Rajasthan, Delhi, Tamil Nadu, Bihar, Kolkata, West Bengal, and Kerala circles and in Karnataka circle today. Harayana, Mumbai, Maharashtra and Goa circles are next within this years and Andhra Pradesh with the first half of next year according to SSTL President and CEO Vsevolod Rozanov.
Saatchi and Saatchi handle the creative duties and MPG the media buying for MTS.

SSTL is a joint venture company between Sistema {LSE-SSA} of Russia and the Shyam Group of India. It has spectrum in all the 22 circles across the country. SSTL has tied with Mobile TeleSystems OJSC of Russia to bring in the MTS telecom brand to India.

Latest Reads
Ajay Gahlaut resigns from Ogilvy India

Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. 

MAM Media and Advertising People
Concept BIU Acquires the Business of Bluebytes

Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News.

MAM Media and Advertising AD Agencies
Pump it up this holiday season with Athleisure Lifestyle

Family bonding is a complex equation given how different people belonging to the same family can turn out to be- their preferences, their tastes and their opinions.

MAM Marketing MAM
Quess Corp launches its first outdoor campaign, ‘’I AM QUESS’’ to expand brand awareness

Quess Corp, India’s leading business services provider, has launched its first outdoor campaign, ‘’I AM QUESS’’ to expand awareness and communicate with its customers directly.

MAM Media and Advertising Ad Campaigns
Brands, agencies to rewire approaches using data: CVL Srinivas, WPP

Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding how to use it, is actually very complicated. That’s why  all we’ve been hearing about in the last year is how can brands and agencies leverage the...

MAM Media and Advertising People
Hershey Kisses will now be Made in India

We’ve all been there where we ask our relatives and friends to bring us imported chocolates and candies from their trip abroad. Hershey’s Kisses have always been one such popular chocolate. The chocolates are distinct because of their unique shape and each one is delicately wrapped to make them...

MAM Marketing Brands
Social Kinnect awarded digital mandate of entire Indiabulls Group

Social Kinnect, an Indian independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely - Indiabulls Housing Finance Limited (IBHFL),...

MAM Media and Advertising Account
Grapes Digital to handle digital mandate for Realme smartphones

Realme, an emerging smartphone brand that specialises in providing high quality smartphones has extended its association with Grapes Digital. In addition to the strategic communications mandate, it has also handed over the digital media mandate to the agency. Grapes will now be responsible for...

MAM Media and Advertising Account
Dentsu Aegis Network removes Kartik Iyer & 3 seniors following sexual harassment allegations

Amidst the ongoing #MeToo movement, where several allegations regarding sexual harassment and sexual assault have come to light, the media and entertainment industry isn’t left behind.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories