MAM

MTS to initiate national campaign including TVC’s after Mumbai rollout

BANGALORE: Sistema Shyam Telesrvices Limited’s (SSTL) mobile telephony services brand MTS will initiate a mass media communications campaign, including TVC’s across all major national GEC, music and news channels after the roll out of its mobility services in Mumbai by the end of this year. This was revealed to www.indiantelevision.com by SSTL General Manager – Marketing (Brand and communication) Prasun Kumar at Bangalore on the sidelines of a press conference to announce the launch of MTS CDMA services in Karnataka today. The brand also unveiled a new logo in Bangalore today.


“In a market that is cluttered, we know that we have to spend money to be heard. Once we complete a rollout in a big circle like Mumbai, we will definitely go in for TVC’s on national GEC’s, supplemented by ads on music, news and other channels. This is about the time that our TVC campaign in Karnataka will also start – this too will be across major local GEC channels and some popular local music channels,” added Kumar
 
“When we rolled out services in Tamil Nadu, we had a multimedia campaign across the state on local, print, outdoor, radio and regional television in that state. We are on regional television channels and local radio stations in the other southern state circle that we are also present in – Kerala. We are planning a similar campaign for Karnataka shortly. We are also planning an on-line campaign,” further added Kumar.


Reportedly, for Tamil Nadu and Kerala the mobile telephony player had signed bundled deals with major media players such as the Sun Network and Asianet for their radio and television networks. The brand is in talks with radio stations across Karnataka.
 
Since October 2008, when it commenced operations, MTS has rolled out its mobility services in Rajasthan, Delhi, Tamil Nadu, Bihar, Kolkata, West Bengal, and Kerala circles and in Karnataka circle today. Harayana, Mumbai, Maharashtra and Goa circles are next within this years and Andhra Pradesh with the first half of next year according to SSTL President and CEO Vsevolod Rozanov.
 
Saatchi and Saatchi handle the creative duties and MPG the media buying for MTS.


SSTL is a joint venture company between Sistema {LSE-SSA} of Russia and the Shyam Group of India. It has spectrum in all the 22 circles across the country. SSTL has tied with Mobile TeleSystems OJSC of Russia to bring in the MTS telecom brand to India.
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Maaza_Gold_0.jpg?itok=xz_AR_Ph
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Cipla.jpg?itok=2lTgIAb-
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Piyush_Prasoon.jpg?itok=SCLgUghV
Cannes Lions awards lifetime achievement to Piyush & Prasoon Pandey

MUMBAI: Ogilvy South Asia executive chairman and creative director Piyush Pandey and film director Prasoon Pandey will both be honoured with the Cannes Lions’ Lifetime Achievement Award, the Lion of St Mark.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Expedia.jpg?itok=kmyHvnv3
Expedia asks you to try it out

MUMBAI: Online travel agency, Expedia has launched its new ad campaign for Indian consumers themed- What a pleasant surprise! The ad conceptualised by Taproot Dentsu, the creative agency from Dentsu Aegis Network, aims to acquire new shoppers and customers to the site and get them to try Expedia.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/ashish.jpg?itok=HlTUycGQ
India is 18-24 months away from an inflection point: Ashish Bhasin

Today’s advertisers aren’t short of options to choose from through which they can get a message across. But the difficult task at hand is to identify the one that allows optimisation of reach and viewership.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/Horlicks.jpg?itok=E4OJGI1S
Horlicks urges women to #StandStrong

MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/savlon.jpg?itok=394aS9Bm
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/M%20K.jpg?itok=lxg-i-zi
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/youtube.jpg?itok=j0JuH5zZ
LG astronaut becomes the most watched ad in India this year

MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories