MAM

MTS to initiate national campaign including TVC’s after Mumbai rollout

BANGALORE: Sistema Shyam Telesrvices Limited’s (SSTL) mobile telephony services brand MTS will initiate a mass media communications campaign, including TVC’s across all major national GEC, music and news channels after the roll out of its mobility services in Mumbai by the end of this year. This was revealed to www.indiantelevision.com by SSTL General Manager – Marketing (Brand and communication) Prasun Kumar at Bangalore on the sidelines of a press conference to announce the launch of MTS CDMA services in Karnataka today. The brand also unveiled a new logo in Bangalore today.


“In a market that is cluttered, we know that we have to spend money to be heard. Once we complete a rollout in a big circle like Mumbai, we will definitely go in for TVC’s on national GEC’s, supplemented by ads on music, news and other channels. This is about the time that our TVC campaign in Karnataka will also start – this too will be across major local GEC channels and some popular local music channels,” added Kumar
 
“When we rolled out services in Tamil Nadu, we had a multimedia campaign across the state on local, print, outdoor, radio and regional television in that state. We are on regional television channels and local radio stations in the other southern state circle that we are also present in – Kerala. We are planning a similar campaign for Karnataka shortly. We are also planning an on-line campaign,” further added Kumar.


Reportedly, for Tamil Nadu and Kerala the mobile telephony player had signed bundled deals with major media players such as the Sun Network and Asianet for their radio and television networks. The brand is in talks with radio stations across Karnataka.
 
Since October 2008, when it commenced operations, MTS has rolled out its mobility services in Rajasthan, Delhi, Tamil Nadu, Bihar, Kolkata, West Bengal, and Kerala circles and in Karnataka circle today. Harayana, Mumbai, Maharashtra and Goa circles are next within this years and Andhra Pradesh with the first half of next year according to SSTL President and CEO Vsevolod Rozanov.
 
Saatchi and Saatchi handle the creative duties and MPG the media buying for MTS.


SSTL is a joint venture company between Sistema {LSE-SSA} of Russia and the Shyam Group of India. It has spectrum in all the 22 circles across the country. SSTL has tied with Mobile TeleSystems OJSC of Russia to bring in the MTS telecom brand to India.
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/28/Casio-Jacqueline_Fernandez.jpg?itok=5Ee4PhAP
Casio India brings in Jacqueline Fernandez as brand ambassador

MUMBAI: Renowned Japanese electronics company Casio India has roped in Bollywood actor Jacqueline Fernandez on board as the brand ambassador for its women’s range of wrist watches, namely, Sheen, Baby-G and Enticer.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/28/singh.jpg?itok=J94xMixz
NITI Aayog signs Sushant Singh Rajput as brand ambassador

NEW DELHI: TV actor-turned-Bollywood star and entrepreneur Sushant Singh Rajput has been signed on by India’s NITI Aayog as brand ambassador and collaborator for Women Entrepreneurship Platform (WEP). Star of cricketer MS Dhoni biopic, Rajput, who began his acting career in television serials,...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/28/shrenik_0.jpg?itok=2gYmEuiU
Video content will be the game changer in 2019: Shrenik Gandhi, White Rivers Media

MUMBAI: A young professional just graduated from an MBA college would be thrilled to join a reputed company like Future Group. But Shrenik Gandhi’s entrepreneur blood wouldn’t allow him to work under someone else. Within a year, he quit and started his own digital marketing agency White Rivers...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/26/Bare-food.jpg?itok=f2HQ4ku7
PepsiCo acquires Bare Foods for $200M in a bid to provide healthy products

MUMBAI: A global snack brand started by an Indian, Bare Foods has been acquired by American multinational food, snack, and beverage corporation, PepsiCo. PesiCo has entered into a definitive agreement to acquire the US snack company that is primarily into baked fruits and vegetable snacks. The...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/saurabh.jpg?itok=EvqstcSW
Saurabh Varma joins INOX Leisure Ltd as Chief marketing officer

Industry veteran, Saurabh Varma joins INOX Leisure Ltd as Chief marketing officer. With 21 years of industry experience, Saurabh has donned many hats such as of a  Film Director, Film Marketeer & Distributor, Content creator and many more.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/pizza_1.jpg?itok=GpSm0jUu
Sourav Ganguly becomes undercover delivery boy for Pizza Hut

What if you were standing in a queue and suddenly discovered that the person standing next to you is your favourite celebrity or hero? Will you be starry-eyed, nervous or excited? That’s exactly how people assembled at the Sourav Ganguly Cricket Academy in Kolkata on 15 May felt. After all, they...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/vk.jpg?itok=AUV_-yVJ
Virat Kohli promotes multigrain chips

Guiltfree Industries Limited, the FMCG division of the RP-Sanjiv Goenka Group launched IPL's longest ad this year for its healthy snacking brand Too Yumm!

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/hotel.jpg?itok=FZ-Z0q03
IRCTC Partners with ixigo for Hotel Bookings

Leading travel marketplace ixigo has partnered with IRCTC to exclusively power hotel bookings for IRCTC users. Through this partnership, ixigo’s wide range of accommodation offerings from its domestic and international hotel partners and OTAs will be available on IRCTC’s web and mobile platforms.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/bonjour.jpg?itok=JLAQjooa
Publicis launches AI powered tool Marcel

Publicis Groupe has unveiled Marcel - named after Publicis Groupe founder Marcel Bleustein-Blanchet - an AI-powered innovation that will accelerate transforming the organisation from a holding company to a platform, creating the first truly borderless, frictionless enterprise workforce, comprised...

MAM Media and Advertising AD Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories