MTS launches mobile advertising service mAd

MUMBAI: Sistema Shyam TeleServices Limited (SSTL), which nationally operates its telecom services under the MTS brand, pioneered the launch of its new service called ‘MTS mAd‘. The service provides brands a clutter breaking means to engage with customers on a one-to-one basis. It also allows MTS Smartphone customers using mAd will to make free local calls after watching a video ad.

MTS mAd service is available on all Android devices on the MTS network including MTS MTag 3.1, MTS MTag 351, MTS MTag 352, MTS MTag 353, MTS MTag 401, MTS Pulse, Samsung Galaxy Y and Samsung Galaxy Ace Duos CDMA. The company plans to expand this service to Blackberry and BREW enabled entry level MTS handsets.

MTS India chief marketing and sales officer Leonid Musatov said, "Innovation is one of the core values of MTS India. The launch of mAd service is a testament of our deep rooted commitment to the same value. MTS mAd is a unique service which enables our Smartphone customers to make free calls by just watching a video ad on their device. The service also provides an opportunity to leading brands to connect with their customers in a personalised manner. I am confident that the mAd service would find its appeal amongst both our customers and the advertising fraternity."

Brands like Coca-Cola, Pepsi, Mentos, Center Fresh, Fiat, Kellogg‘s, Titan and Lenovo have associated for MTS mAd service to engage with customers.

MTS mAd service requires no charges for activation, application download and for data transfer while watching video ads. The user will get a seamless experience with no buffering and video streaming hassle. Customers using this service will be able to make as many as four MTS mAd calls in a day.

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