MUMBAI: Mobile and Internet services provider MTS has launched a new initiative - ‘MTS Saheli‘ -to engage and connect with female customers across West Bengal.

The move is aimed to provide a range of telecom services to women customers, right at their doorstep by reaching out through an air-conditioned bus. The bus will be traveling through 30 towns across West Bengal in 45 days.

The initiative will be led by female staff right from steering of the bus to demonstrating the range of mobile handsets, along with providing information about mobile plans offered by MTS. 
 
MTS India COO Kolkata and West Bengal circle Keshhav Tiwary said, "MTS Saheli, as the name suggests, aims to be a dear friend and companion to our women customers, be it professionals or homemakers alike and make them feel special and privileged. Women customers form a substantial chunk of our total subscriber base. MTS Saheli initiative is our endeavour to reach out to female customers who are keen on joining the MTS family."

MTS Saheli will also advise female customers about health and wellness tips by providing access to female physicians and beauty experts.

All female customers coming to the MTS Saheli Bus will also get freebies and discounts on every new mobile connection and recharge done by them.

Based on the learnings, company plans to roll out the initiative nationally.