MUMBAI: Rediffusion-Y&R has won the digital account for telecom service brand MTS following a multi-agency pitch.

The team will manage all digital brand communication: creative, online media and social media duties for the telecom company.

Rediffusion-Y&R business head (digital), Rachana Dharia said, "Telecom provides immense opportunity to leverage the digital platform due to its direct engagement with customers and their relationship with communication. With MTS being a youth brand, we are excited about leveraging the digital medium and taking the brand further into the youth mind space."
 
"As a next generation digital brand, MTS is in the process of rolling out a series of digital initiatives and innovations designed to empower and engage our customers", MTS India director brand and media Amitesh Rao said. "Reaching out to our customers in the digital arena is an essential part of our data centric strategy, and in Rediffusion Y&R - Digital we have the right partner to effectively and efficiently expand brand MTS‘ digital footprint."

Rediffusion - Y & R president D Rajappa added, "We are delighted to deepen our engagement with MTS and to partner with them in their focused quest for growth by leading the data space and building franchise among the fast growing youth market. Rediffusion will endeavour to provide seamless marketing support to MTS through effective collaboration across all media to create engaging and impactful creative content".