MUMBAI: Publicis Groupe’s MSLGroup has launched MSLGroup Creative+, a global design and creative services unit in India.

Hanmer CEO and MSLGroup India board member Jaideep Shergill said, “This move is a testament to our creative team who worked tirelessly to create and refine our offering to global clients and MSLGroup offices. We are excited to offer a comprehensive set of creative services and establish a unit that brings to life MSLGROUP?s commitment to innovation, creativity and channel-neutral communications.”

The MSLGroup Creative+ aims to offer its clients and MSLGroup offices various services including print collateral, events, video, web development, mobile and social applications.

“Formation of MSLGroup Creative+ is a part of MSLGroup’s global commitment to developing innovative approaches to best service clients and offer added value, in addition to leveraging resources that exist across its expanding global network,” an official statement said.

The Creative+ team will work as an extension of MSLGroup agencies and offices across the globe, supporting existing practice and service offerings when the need arises.

MSLGroup Creative+ CEO Olivier Fleurot said, “The communications industry has seen a convergence of expertise and content in recent years, and now more than ever before, our clients audiences are expecting more robust creative materials across all channels. With the launch of this always-on creative solution, MSLGROUP clients and offices in any time zone will be able to work in partnership with our India-based team to deliver creative content faster, more consistently and at great value.”