MUMBAI: Media Research User‘s Council (MRUC) has appointed Shaswati Saradar as its new director general. She took charge on 3 January. 

Last month MRUC‘s senior management had seen a change, when chief executive officer, Joseph Eapen, quit after an eight-month long stint with the company.

Previously, Sardar was working with Zee Network as vice president and head of marketing, Europe and Russia. Besides, she has also worked with Maruti Suzuki India as senior manager.