MUMBAI: The Media Research Users Council (MRUC) has elected Tata Teleservices president & chief marketing officer Lloyd Mathis as the new chairman. Lloyd takes over from Andrey Purushottam who resigned from the post.

The MRUC chair is rotated every two years. Purushottam had to cut short his term as chairman as he moved on from the advertisers‘ constituency post his resignation from Mahindra & Mahindra, where he was CEO of Mumbai Mantra.
 
Said MRUC vice chairman Bharat Kapadia, "Andrey has contributed immensely to MRUC for many years where he served as a board member, vice chairman and chairman. He has been extremely proactive, devoted and has driven the MRUC vision with passion."

Adding further he said, "Media industry is passing through a very challenging yet interesting phase and we are looking forward to many enhancements in our offerings. Lloyd, a dynamic and experienced industry player, will accelerate the growth under his leadership"
 
Mathias has more than 20 years of experience and has been an active member in the MRUC Board. At Tata Teleservices he heads marketing, product management, business development, alliances and valued added services. He has earlier worked with Motorola & PepsiCo. 
 
Said Lloyd, "I look forward to making MRUC more relevant to advertisers, media planners, the broadcasting & publishing industry - with newer and enhanced offerings."