MUMBAI: The board of Media Research Users Council has roped in Joseph Eapen as MRUC chief executive officer.

Currently serving his notice period as aMap CEO, Eapen, will takes charge of his new post by the end of this month. 
 
With this new appointment, MRUC aims to expand the scope of research to areas beyond print and outdoor as well as to substantially scale the quality and quantity of research across different media.

Said MRUC chairman Andrey Purushottam, "Eapen brings tonnes of relevant experience and will play a key role in transforming the MRUC into a vibrant organisation that spearheads the cause of timely, credible and cost effective research across all media. I am sure Eapen will make the MRUC far more responsive to the needs of its constituents." 
 
Eapen has 18 years of experience in media research in India and abroad and has done extensive research in print, television, radio as well as other consumer research.
 
Eapen says, "I am not only excited about growing and strengthening the IRS but also other areas of media research."