MUMBAI: Havas Media’s flagship brand, MPG India, has won the media duties for Swiss brand Victorinox, which offers products such as pocket multi-tools, fine cutlery, time-pieces and travel gear.

The account is estimated to be worth around Rs 100 million.

MPG was appointed the media agency on record following a multi-agency pitch that also involved a GroupM agency and the incumbent RK Swamy.

Victorinox’s products are inspired by the ingenuity of the Original Swiss Army Knife and the brand currently has a network of more than 600 retailers in India.

Victorinox India MD Anish Goel said: “We felt the MPG approach was thorough and insightful. Their strategic thinking, drive and passion gave us the confidence to believe that this will be a successful partnership. Victorinox stands for reliability, innovation and functionality and we know that with this extremely enthusiastic team, we will be able to communicate our message loud and clear.”

Havas Media CEO South Asia Anita Nayyar added: “MPG is delighted to be partnering with Victorinox. As an agency we found many synergies with Victorinox’s management, their brand values and approach towards media planning and buying. In them we have found a client, who appreciates strategic rigour and innovation as much as we do.”