MAM

MPG wins Clarks’ media account

MUMBAI:Havas Media’s flagship brand, MPG India, has bagged the media planning and buying business of Clarks Future Footwear, following a multi-agency pitch process.


According to market sources, the account size should be in the region of Rs 70-100 million. 
 
MPG has been handling Clarks’ media planning in a number of markets globally including United Kingdom.


MPG International had won the iconic British brand’s global media account from Universal McCann Manchester in July 2009. 
 
Said Clarks Future Footwear marketing head Gautam Raheja, “We found the MPG approach thorough and insightful. Their strategic thinking, driven by MPG proprietary tools, with an overall marketing perspective and an extremely passionate and enthusiastic team, made us choose them as our media partners. Moreover Havas Media and MPG are our global partners and association in India will help us get the global learnings and best practices.”
 
Stated MPG and Havas Media South Asia CEO Anita Nayyar, “We are delighted to start a new relationship with Clarks Future Footwear in India. Clarks is an iconic brand with a huge fan following in many parts of the world and we are looking to partner the brand in its growth trajectory in India. The clients were impressed

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