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MPG Media Contacts wins Temasek's global media biz

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MUMBAI: Investment company Temasek Holdings has consolidated its global media mandate with French communications network Havas Media‘s media agency, MPG Media Contacts.

The agency currently handles the media duties for Temasek‘s portfolio company in Singapore - DBS Bank and will now handle media planning and buying duties for the company globally.

The incumbent agency on the global account is OMD.

The agency‘s experience on DBS business in particular and financial category in general turned the clients in MPG Media Contacts‘ favour.

Havas Media Singapore CEO Melvin Lim said, "We are elated to be given the opportunity to manage the strategic media services of Temasek Holdings and, by extension, to propagate the success of one of our globally renowned national wealth management organisations. We found a common ground to synergistically contribute to Temasek‘s marketing outreach goals because of the deep-set experience we already have in the financial and business sectors."

Temasek was started in 1974 and is based in Singapore. The company is supported by 11 affiliates and offices in Asia and Latin America and owns S$ 198 billion portfolio as of 31 March 2012, concentrated principally in Singapore, Asia and growth markets.

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