MUMBAI: In the wake of a multi-agency pitch, MPG India has preserved the media account of Reckitt Benckiser.

As part of the new mandate, MPG will act as Reckitt Benckiser‘s media AoR for India and South Asia region. MPG India has been handling the media duties for Reckitt Benckiser since 2004.
 
Reckitt Benckiser has divided its media business between Havas Media Group and Publicis Group for 17 brands at the global level. The company claims that this consolidation will bring economies of scale, enhance media capabilities and ensure a fully integrated approach across all brands. 
 
Reckitt Benckiser EVP category Rakesh Kapoor said, "We have chosen two global media partners that will bring us new consumer insights, better capabilities in technology and systems and superior skills in ensuring that we build better consumer engagement strategies and executions." 
 
Meanwhile, digital media make a significant component for all Reckitt brands.