MUMBAI: Havas Media’s flagship agency, MPG India, has appointed Ruma Sengupta to the post of director of strategy.

Sengupta will report to Havas Media South Asia CEO Anita Nayyar and work closely with the regional strategy team based out Singapore.

She will be based out of Mumbai and will work closely with MPG’s four key offices in Mumbai, Delhi, Bangalore and Chennai.

Sengupta will take charge of the agency’s strategic offering and product development in keeping with the vision of ‘leading new thinking’. She will also take custodianship of Havas Media’s proprietary tools and processes.

Sengupta brings with her 15 years of experience across verticals like marketing, branding, sales, strategy, MR and analytics. She comes in from Synovate where she handled the post of director of business insight and was responsible for key international clients across FMCG categories. She has also worked as business head for IMRB International in the past in addition to working in senior marketing roles at Adlabs Films Limited owned by Reliance ADAG and United Spirits Limited at UB Group.

Her longest stint has been with Ranbaxy Global Consumer Healthcare where she launched OTC & DTC business and managed it successfully through marketing and sales-distribution.

Nayyar said, “Havas Media is well-known for the high quality of its strategic product and tools and Ruma has the right credentials and attitude to take control of our strategic offering. Her flair is evident from her extraordinary background having worked with top research agencies like Synovate and IMRB. Her previous experience in spearheading marketing and innovation capabilities with brands is a plus.”