MUMBAI: Big Show Bazaar-owned online shopping portal Yebhi.com has signed Havas Group‘s flagship media agency MPG to handle their media duties.

The move is part of the company‘s strategy to accelerate growth and reach and establish a bigger brand footprint. MPG will be the AOR (Agency of Record) and handle the media planning and buying for Yebhi.com.

Big Show Bazaar CEO Manmohan Agarwal said, "We have never compromised on quality in our products, services and our partners. We did meticulous research and after deliberation finalized on MPG. MPG‘s experience, credentials, and expertise make them the best partners to fulfil our potential and ambitions."

Havas Media India and South Asia CEO Anita Nayyar said, "Yebhi.com has been a most promising player in the online space. E-commerce has a great future and they have an interesting portfolio of offerings for the Indian customer. We are excited to work on this account and see it as a long term partnership."