MUMBAI: MPG India, the flagship brand of Havas Media, has been given the media account of Gufic Biosciences Ltd (GBSL), a Mumbai-based biosciences company that focuses on pharma and personal hygiene products.

MPG‘s appointment will extend through all its key brands including soon-to-be launched Relieve and Relax.

Commenting on the win, GBSL vice president, marketing and sales Anil Kamath said, "The team at MPG showed a thorough understanding of the categories that we operate across. Given the nature of the brands and the high clutter in the space, it is not always easy to come up with innovative solutions, but MPG team did just that."

CEO of Havas Media, India Anita Nayyar averred, "It is a great opportunity for MPG to be associated with Gufic. The personal hygiene industry is on an upswing given the consumer is getting more and more concerned and conscious both about health and hygiene. We are confident that our product offering will add value to the business and our knowledge in the category will get enriched by working with Gufic."

GBSL operates across many categories in India including pharmaceutical and personal hygiene. The company‘s key consumer brands are Roll-on, Shapers and Stretchnil.