MUMBAI: Primesite, Mudra Max’s out-of-home solutions unit has roped in Monisha Mitra as GM. 
 
Prior to this appointment, she was with Kinetic, GroupM as its Head – Strategy and Planning.
 
Mitra has over 14 years of experience. She began her career with Trikaya Grey and then moved to Pratibha Advertising as senior account executive. In 2000, she joined Percept and later moved to hungama.com as Promotion Heads before heading to the Gulf. 
 
Some of the notable clients she has worked on include Arrow, MTR, Ruf&Tuf, BPL, Airtel, Hero Honda, HTC, Tetra Pak etc. Monisha was also involved in noteworthy campaigns like launch of AT&T in ROM, Gujarat and Goa and launch of Airtel Magic.