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MoneyGram in sponsorship deal with ICC

MUMBAI: MoneyGram International, which offers money transfers, has signed a long-term sponsorship agreement with the International Cricket Council (ICC).


As per the agreement, MoneyGram will have a presence at all ICC cricket tournaments around the world from 2011-2015. More immediately, MoneyGram will be a local partner level sponsor of next year‘s World Cup.
 
This is MoneyGram’s second foray into sponsorship of the sport. The company had sponsored the ICC’s Twenty 20 World Cup 2010, held in May in the West Indies.


MoneyGram International senior VP, CMO Juan Agualimpia says, “MoneyGram is delighted about our long-term sponsorship with the ICC. MoneyGram’s brand and services are well known in ‘cricket countries’ and we are glad we can align ourselves with the heritage of the sport and bring ourselves closer to our customers.”
 
MoneyGram regional director of South Asia Harsh Lambah says, “I know our network of over 30,000 agent locations throughout India, Bangladesh and Sri Lanka are equally excited to be aligned with the World Cup through MoneyGram as their money transfer provider.”
 
India, which has the largest base of cricket fans in the world, is one of the largest money transfer markets in the world with more than $48 billion in remittances sent to India in 2009, according to the World Bank.


MoneyGram ‘s presence in the region provides a service to the more than 25 million non-resident Indians all over the globe who continue to have links to India.
 

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