MUMBAI: Network18 has given the creative duties of its business portal, Moneycontrol.com, to Mumbai-based Contract Advertising.

Contract Advertising EVP Kumar Subramaniam confirmed to Indiantelevision.com that the company has won the “mandate to manage the Moneycontrol account in a multi-agency pitch.

Contract will handle all the creative duties including digital. It is the first time that the leading financial portal will have an agency to promote it.

Moneycontrol.com was launched on 5 November 1999 as a personal finance portal and was acquired by Network18 on 1 June 2000.