MUMBAI: Madison World‘s out-of-home arm, MOMS Outdoor Media Solutions, has been retained as the media agency by innerwear manufacturer Dollar Industries.

Confirming the news to Indiantelevision.com, MOMS COO Dipankar Sanyal said, "Dollar has decided to continue with our services for a second year in a row after reviewing the agencies in a multi-agency pitch. They were looking for a partner to provide strategic insights and felt that it would be nice to continue with us after the work we put up for them last year."

While MOMS will look after the buying of OOH media for the innerwear manufacturer, Lowe Kolkata handles the OOH creative for Dollar Industries.

Prior to appointing MOMS last year, Dollar‘s in-house team took care of the media duties.

Apart from Dollar, MOMS has on board clients like Asian Paints, Britannia, Tata Indicom, Johnson Tiles, Spicejet, Samsonite, Times Now and the Future Group.