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Mohan Sanda is JWT senior creative director

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MUMBAI: Further strengthening its creative team, JWT has appointed Mohan Sanda as senior creative director.

Sanda, who was earlier with Rediffusion-Y&R Mumbai as creative head, art, will report to executive creative director Tista Sen. His mandate includes working on brands like Lux, Sunsilk and D‘décor.

Talking about his joining JWT, Sanda said, "JWT has always been a home to me. Before I joined Rediffusion Mumbai four and a half years ago, I was with JWT, Bangalore. After that I moved on to Mumbai with a quest to work on bigger brands and teams. Here, I will get the opportunity to work on brands in the premium segment."

Sanda started his career with Rediffusion Bangalore where he spent around three-and-a-half years. From there, he moved to JWT Bangalore. "At JWT Bengaluru, I had the opportunity to work on several fashion brands, and was introduced to a more understated form of communication," he revealed.

After about four-and-half years, Sanda moved to Rediffusion Mumbai where he worked closely on brands such as Kaya Skin Clinic and Tata Nano.

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