MUMBAI: Mogae Media has appointed Rajendra Gupta as chief value officer.

Gupta moves from Reliance Communications where he spent the last 10 years in a broad variety of functions. His last designation at RComm was VP marketing.

He will be based at Mogae‘s Gurgaon headquarters.

Mogae Media is the new venture launched by Sandeep Goyal focused on mobile monetisation.

Mogae Media director Tanya Goyal said, "Guptaji is a veteran of both mobile and of advertising. It is a rare combination. And that is what makes him a really valuable asset on any team. We look forward to Guptaji carving out a new business out of creating customer value and delight through options on hi-value brands".

Gupta said, "Moving to Mogae is like home-coming. I have worked with Sandeep Goyal for many years and his new venture really excited me. So here I am."

Gupta started his career at Dunlop where he worked across different geographies. He then spent a few years at Wipro in their lighting division.

In 1994, he moved to advertising to Rediffusion DY&R as national head of business development. He stayed there till 2001 and helped the agency win businesses like Atlas Cycles, Singer, BPL, HFCL, BPL Mobile, Sony Ericsson, LIC and Tata Tea.