MAM

Mogae Media launches mobile creative agency

MUMBAI: Mogae Media has launched a single window mobile creative agency, Mobocracy, that will tap into the next wave of advertising.

The agency will be headquartered at Mogae Media‘s Gurgaon office. The startup has a team of 12 professionals across design, creative, technology and mobile integration.

Mogae Group executive director Tanya Goyal said, "The world is getting smaller, to the size of your palm. At Mobocracy we’ve invested in founding the right skills for optimising design for the small screen and strengthening communication strategies for this next wave of advertising. We are already working with our diverse portfolio of clients to integrate smart mobile thinking into new and existing campaigns."

With mobile as a platform growing, search on mobile web has grown four times since 2010 and by 2013 Mogae believes there will be more mobile web users than those on desktops and laptops.

Mobocracy claims to set realistic RoI goals for the mobile, deliver a mobile strategy to cut through the clutter and provide solid technical back-end to power a functional visual front-end.

"With massive rise in the number of mobile phone users accessing the web on their handhelds, it is very important for a brand to have mobile version and Mobocracy offers top-notch mobile web design services to help a brand reach its target audience that is scattered over many handsets and versions in a unified way," the company said.

The methodology for design of mobile websites is mobile browser compatibility so that the website works fine on all handsets such as the iPhone, Blackberry, Andorid and Nokia, from the smaller screens to the larger ones like 128 x 160 pixels, 176 x 220 pixels, 240 x 320 pixels and 320 x 480 pixels. Mobile Website architecture is designed to give the user a good browsing experience by taking care of color schemes used, minimum scrolls and less typing. Also, the website should optimise for quick downloading by using optimised graphics and should fetch information from existing web databases.

"It’s hard to believe that as recently as a decade ago most businesses did not even have a website or, at best, maintained a meager online presence. Today it is as much a staple of our daily lives as is the personal computer, making it vital for businesses to not only maintain a comprehensive website, but to keep updated with advances in technology that will offer customers easy access to the information they desire. Further the advent of "smart phones" such as the iPhone, Android phone or Blackberry has prompted those in the business of building and hosting websites to explore new technological avenues, leading to the creation of ‘mobile web sites. Ultimately, mobile websites are a win-win both for clients and consumers — helping to deliver a brand’s message and compelling content to current and potential customers with just a glance at their mobile phone screen," Goyal added.

Mogae Media, the parent entity of Mobocracy, was set up in October 2011 by ad-man Sandeep Goyal, former JV partner and chairman of Dentsu India.

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