MUMBAI: Mogae Media has appointed Varun Kohli as chief monetisation officer.

In his new role, Kohli will be responsible for overseeing the sales of mobile, DTH (direct to home) and other inventory.

He will be reporting to Mogae Media chairman Sandeep Goyal.

Goyal said, "Varun is a very seasoned professional with vast
experience. He has worked with many large brands in the past and we believe he will contribute to Mogae tremendously."

"This is a great time for mobile marketing, especially in a country such as India. Mobile, as a medium, offers unique experience and lot of opportunities for advertisers. I am really excited and elated to be a part of Mogae Media, where I would be able to grow this media," Kohli said.

Kohli comes in with over 18 years of experience. Prior to oining Mogae he was with the India Today group as associate publisher for Mail Today. He had begun his career in 1993 with Indian Express and has worked significantly in the print industry with brands such as Amar Ujala, Deccan Chronicle, Hindustan and Dainik Bhaskar.