MUMBAI: Mogae Media has appointed Rakesh Gopal as senior vice president.

Based in Delhi, he will be second in command for Monetisation.

He is joining in from India Today Group’s Mail Today where he was working as head - impact for Delhi, East and South India.

Mogae Group executive director Tanya Goyal said, “Rakesh is a mature professional with good client outreach. He will be one of the leaders for Mogae in monetising mobile as a medium.”

On his new role Gopal added, “I have spent two decades in media sales, largely in print. I see mobile as the new game-changer in the media business. This is why I am here to evangelise a new catalyst of change.”

Gopal comes in with over 20 years of experience in media sales. Prior to Mail Today, he has also worked with The Pioneer and the Hindustan Times.

Mogae Media is the new venture of ad-man Sandeep Goyal focused on mobile monetisation.